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Latest news

Express Advice Service and a new Online Interface

We’re launching a new chargeable Express Advice service, which delivers copy advice within four hours for those customers who ask for fast-track copy advice. To improve our customers’ experience and to help maximise the time we spend giving expert copy advice, we are also launching an online Copy Advice enquiry form.

Collecting data for marketing purposes from children

Collecting data for marketing purposes from under 12s without the consent of a parent or guardian is prohibited. However, following recent guidance from the Information Commissioner’s Office (ICO) about the likely acceptability of collecting some limited data about others from children under 16, CAP has updated its rules to reflect this guidance in order to ensure it is consistent with the ICO’s approach.

New Copy Advice website audit offers a health check for online marketing communications

From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored  and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.

Latest key issues

Health therapies and homeopathy services

In response to the marked increase in the number of complaints received by the Advertising Standards Authority (ASA) relating to websites advertising health and particularly homeopathy services and products, the Copy Advice team has produced some guidance materials for website owners.

Digital media

From the internet and e-mail to podcasts and texts, digital is an increasingly important advertising channel. Digital is also reported to be more resilient to the economic downturn than traditional media, with the internet enjoying double-digit growth in ad-spend year-on-year.

Alcohol

A national debate is underway about the promotion, availability and consumption of alcohol as the negative effects of excessive drinking continue to make headlines.

Industry training

CAP and the Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and compliance advisers on advertising regulations through a variety of events, ranging from sector specific seminars to bespoke company presentations. 

Our 2012 Events programme will be published shortly.