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Why gamble with the ASA?

All ads in the UK, wherever they appear, must be legal, decent, honest and truthful in line with the The British Code of Advertising, Sales Promotion and Direct Marketing (The CAP Code). The Copy Advice service is here to help you avoid breaking the rules and potential action by the Advertising Standards Authority by giving you free advice on your non-broadcast marketing communications before they are launched.

How can we help you?

Our highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast ads

What we do

“We are all worried about getting a complaint upheld”

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“added reassurance with our marketing communications”

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“It's possible to develop a positive working relationship with the team because both they and my clients have the same goal of making sure that promotions meet the rules”

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All in the name of charity

Christmas is a busy time for everyone and in the not-for-profit sector in particular, this can be a key period, so we’ve focussed this month’s Insight on the relevant issues for this type of advertising and the potential minefields that advertisers have to navigate through.

Don't beat around the 'ambush'

With the British 'summer' in full swing, so is the sporting calendar and advertisers are often keen to leverage additional coverage for their brands through tie-ins with key sporting events and teams.

Addendum to the Consultations on the CAP and BCAP Codes

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched an addendum to each of the CAP and BCAP Code Review consultation documents.

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Latest key issues

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Alcohol

A national debate is underway about the promotion, availability and consumption of alcohol as the negative effects of excessive drinking continue to make headlines.

Digital media

Digital is an increasingly important advertising channel.

Environment

Advertisers should be aware of growing concerns about environmental issues.

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Industry training

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CAP and the Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and compliance advisers on advertising regulations through a variety of events, ranging from sector specific seminars to bespoke company presentations. 

Advice:am - Health & Beauty - 21 April 2010

Advice:am - Holiday and travel - 6 May 2010

Advice:am - Insider's guide to advertising - 27 May 2010

Advice:am - Graduates training - 27 October 2010

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Help notes

Comprehensive guide to the interpretation of the rules on a sector or issue.

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FAQs

Have you got any questions about Copy Advice? Here are some frequently asked questions about the service provide.

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New Advice:am dates

New dates for advice and training to advertisers, agencies, media owners and legal advisers on advertising regulations and the requirements of the Codes.

Events programme

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