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Latest news

Advergames

What are advergames, which rules apply and what is the ASA’s experience of regulating them?

Production techniques in cosmetics advertising: 12 months on

In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?

Marketing and the Olympics: we quiz LOCOG for answers

As advertising plays a big part in the success of any Olympic Games we took the opportunity to ask the London Organising Committee for the Olympic Games (LOCOG) about its role in protecting the advertising rights of official Olympic partners and what pitfalls non-partners should avoid.

Latest key issues

Health therapies and homeopathy services

In response to the marked increase in the number of complaints received by the Advertising Standards Authority (ASA) relating to websites advertising health and particularly homeopathy services and products, the Copy Advice team has produced some guidance materials for website owners.

Digital media

From the internet and e-mail to podcasts and texts, digital is an increasingly important advertising channel. Digital is also reported to be more resilient to the economic downturn than traditional media, with the internet enjoying double-digit growth in ad-spend year-on-year.

Alcohol

A national debate is underway about the promotion, availability and consumption of alcohol as the negative effects of excessive drinking continue to make headlines.

Industry training

CAP and the Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and compliance advisers on advertising regulations through a variety of events, ranging from sector specific seminars to bespoke company presentations. 

Booking open for:

15 May 2012  Advice:AM Misleading Advertising

13 June 2012  Advice:AM Gambling Advertising