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Why gamble with the ASA?

All ads in the UK, wherever they appear, must be legal, decent, honest and truthful in line with the The British Code of Advertising, Sales Promotion and Direct Marketing (The CAP Code). The Copy Advice service is here to help you avoid breaking the rules and potential action by the Advertising Standards Authority by giving you free advice on your non-broadcast marketing communications before they are launched.

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Webcast of Advice:am seminar on the new CAP and BCAP Codes

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

More effective, efficient and in tune with our stakeholders - The ASA’s Preliminary Response to the Process Review

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

Sampling references - Consumer Goods

In response to requests from advertisers and agencies the Copy Advice Team has written an Advice Online entry to provide greater clarity around many issues that can be faced when using and referencing samples in consumer advertising.

Latest key issues

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Alcohol

A national debate is underway about the promotion, availability and consumption of alcohol as the negative effects of excessive drinking continue to make headlines.

Digital media

Digital is an increasingly important advertising channel.

Environment

Advertisers should be aware of growing concerns about environmental issues.

Industry training

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CAP and the Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and compliance advisers on advertising regulations through a variety of events, ranging from sector specific seminars to bespoke company presentations. 

Book now for:

Advice:am - Gambling advertising 
9 September 2010

Advice:am - Environmental claims
14 October 2010

AdviceOnline Database

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Watch new Advertising Codes seminar

Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

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Gambling advertising seminar

9 September 2010 - designed to update marketers in the gambling industry on the latest guidance and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

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Help notes

Comprehensive guide to the interpretation of the rules on a sector or issue.

Help Notes

FAQs

Have you got any questions about Copy Advice? Here are some frequently asked questions about the service provide.

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