Summary:
Before 2005, the CAP Code did not mention the handling or serving of alcohol except to state that marcoms should be socially responsible and should contain nothing that could lead people to adopt styles of drinking that are unwise. The Code now specifically states, in rule 18.11, that alcohol must not be handled or served irresponsibly. That relates not only to the number and size of the measures poured but also to the way in which they are poured; for example, is alcohol treated casually and with little regard?
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