Summary:
Encouraging “laddish” or “laddette” behaviour is likely to be frowned upon by the ASA. Depicting a girls’ night out or a guy being a bit of a rogue is not in itself a problem but puerile, anti-social, aggressive or irreverent behaviour is likely to be unacceptable for two reasons: firstly, depicting conduct or actions that could be construed as drunken is likely to be unacceptable for encouraging excessive consumption and, secondly, condoning such behaviour might appeal to the young or daring.
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