Alcohol: Low alcohol drinks

Summary:

Low alcohol drinks are those that contain between 0.5% and 1.2% alcohol by volume. Marketers should ensure that low alcohol drinks are not promoted in a way that encourages their irresponsible consumption and should not depict activities that require complete sobriety.

You need to sign in to view the full content of this page.

Registering/signing in on this site allows you to access our comprehensive AdviceOnline database in full. You can also sign up for CAP Services to help you to comply with the Advertising Codes.

Please click here to sign in.

AdviceOnline Database

Sign up

Sign up for CAP Services - all the help you need to comply with the Advertising Codes.

Sign up

Already registered? Login

Request Bespoke Copy Advice

From free single issues enquiries, through to premium services such as ultra-fast turnaround response enquiries and full Website Audits, the Copy Advice team can fulfill all of your compliance advice needs.

Request Bespoke Advice

Watch Digital advertising webcast

Watch the recording of the Digital remit training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

Watch Digital webcast

Watch new Advertising Codes seminar

Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

Watch webcast

Help notes

Comprehensive guide to the interpretation of the rules on a sector or issue.

Help Notes

FAQs

Have you got any questions about Copy Advice? Here are some frequently asked questions about the service provide.

Visit FAQs section

Copyright © 2009 ASA