Summary:
CAP understands that Botulinum toxin or ‘Botox’, is injected, usually into the face, to temporarily ‘paralyse’ the muscles. The muscles cannot contract so Botox has a temporary effect on the reduction of fine lines and wrinkles. Because it is a prescription-only medicine (which should be injected by a suitably qualified health professional), Botox cannot be advertised to the public (West of England Laser Centre, 4 August 2004). If they offer other injected treatments as well as Botox, marketers may advertise using the term “cosmetic fillers” or “injected fillers”. They may not name Botox directly or describe the treatment in any way that would imply Botox (for example, Beautytox or Beautox).
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