Summary:
Asthma and many allergies may be referred to in marketing communications but marketers offering products or therapies for those conditions must ensure that they hold trials, where relevant, conducted on people, to prove all medical and scientific claims (Clause 50.1). Marketers of carpet, flooring, air filters, washing machines and the like have all had complaints upheld against them because they have not shown that their products either can help allergy sufferers (Argos Ltd, 23 March 2005; Sharp Electronics (UK) Ltd, 6 October 2004; Samsung Electronics UK Ltd, 16 June 2004, and Medivac Healthcare Ltd, 19 February 2003) or have had no adverse impact on asthma and allergy sufferers (The Carpet Foundation, 30 May 2001).
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