Summary:
Both CAP and the ASA have received enquiries and complaints about so-called ‘natural’ products that claim to enhance women’s breasts. In 2000, one marketer offered an oil that could supposedly result in bigger, firmer breasts (Angelica Products Ltd, September 2000). Several other marketers have offered herbal pills that they claim can enhance breasts (Cerdic UK Ltd, January 2000; Scanda Care, May 2000; Figure Plus, September 2000, and Erdic UK Ltd, January 2001). Needless to say, neither the ASA nor CAP has seen evidence to show that either the topical application of lotions or the ingesting of herbal pills can affect the size or firmness of breasts.
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