Summary:
The section How The System Works explains the roles of the CAP Panels. The ASA and CAP Executive can seek guidance from either the Sales Promotion and Direct Response Panel (SPDRP) or the General Media Panel (GMP). As the name suggests, the SPDRP concerns itself with sales promotions and direct marketing. The GMP deals with all other matters. The SPDRP deals only with non-broadcast but the composition of the GMP changed so that it can consider both broadcast and non-broadcast matters.
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