Summary:
Some marketers, especially tradesmen advertising in local papers or directories, claim they do not charge a “call-out” fee. Some do not charge for the time spent travelling to the caller’s home and for the initial diagnosis of the problem. If callers may decline work without incurring a cost, the ASA has concluded that marketers may legitimately claim “No Call Out Charge” in their ads. If, however, callers are charged a minimum hourly rate, payable from the moment the tradesman enters the house, marketers may not claim “No Call Out Charge”. In simple terms, no work should mean no charge (A to Z Appliance, 25 October 2006; 1ST Access Ltd, 31 January 2007, and Actionline Plumbing and Drainage, 20 June 2007).
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