Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Marketers of household renewable electricity generating products, for example, solar panels or domestic wind turbines, should not exaggerate their products’ impact. Marketers should not over-state the amount of energy their products can generate and should not mislead about either the financial or environmental benefits. When claiming consumers could save money compared with traditional supply, marketers should not mislead by, for example, omitting to include purchase and installation costs (Solar Home (UK) Ltd, 24 Jan 2007, and RM Solar Ltd, 28th February 2007).
See other entries on ‘Environmental Claims’ and ‘Electricity from Renewable Sources’.
Last modified : 28 November 2011