Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
In addition to complying with the CAP Code, marketers have an obligation to comply with relevant legislation. Neither CAP nor the ASA enforces or interprets the law and, if either believes it is better to refer a matter to a law enforcement body, it will often do so. Although it can give advice under the Code and can often flag up potential legal problems, the Copy Advice team does not give legal advice.
The tenth edition of the Code listed some of the relevant legislation but that list was excluded from the eleventh edition of the Code. A list, which is not intended to be exhaustive, of some of the statutes and regulations affecting marketing communications is listed on the CAP website. It does not cover all the legislation that marketers should have regard to and marketers should take legal advice.
Last modified : 03 August 2010