Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
The Alexander Technique is intended to improve posture by psychophysical re-education. CAP understands that no statutory regulation exists for Alexander Technique practitioners and they should not offer specific advice on, diagnosis of or treatment for conditions which should be conducted under the supervision of a suitably qualified health professional (Rule 12.2). Practitioners can, however, claim that their teachings promote a sense of well-being and, more specifically, could achieve better respiratory function in healthy volunteers and possible greater functional reach in elderly women. CAP is aware that one study has suggested that a series of 24 sessions might be beneficial for some consumers with persistent or recurrent back pain in reducing their pain and improving associated activity.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Last modified : 10 April 2012