Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on ‘Therapies, General’.
This technique uses pressure to mobilise soft tissue and does not seem to be covered by a trade or regulatory body. CAP has seen no evidence that this technique can have any effect except that usually attributed to massage. Marketers may make claims about relieving stress or helping relaxation.
See ‘Therapies: Massage’.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Last modified : 10 April 2012