Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on ‘Therapies, General’.
This treatment involves ingesting plant-derived and pancreatic enzymes to improve the digestive and immune systems. CAP has seen no evidence for the efficacy of the therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Last modified : 10 April 2012