Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on ‘Therapies, General’.
Naturopathy is an holistic approach to healthcare that uses a combination of one or more different disciplines (for example herbal medicine or hydrotherapy) and a healthy lifestyle (for example exercise or exposure to fresh air) to gain and maintain a healthy body. CAP has not evaluated the effectiveness of the naturopathic approach but some claims for the constituent therapies might be acceptable. The promotion of a healthy lifestyle would seem to have obvious benefits and marketers may make claims that go no further than those commonly accepted for healthy eating, sleeping well, taking exercise and the like.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Last modified : 10 April 2012