Case studies

Computer and bookThese interactive case studies can help you spot problems with your marketing communications and offer solutions for making them compliant with the CAP Code. Please note that Flash is required to view the case studies.

Case study 1: Direct mail piece

An example of holiday offer ad from a travel agent. What's wrong and right?

Click on the image below to view the Flash presentation [Flash is required].

Flash presentation (opens in new window)

HTML version (if Flash is not available)

Case study 2: Sales promotion ad

An example of a sales promotion ad on a sweet packet. What's wrong and right?

Click on the image below to view the Flash presentation [Flash is required].

Flash presentation (opens in new window)

HTML version (if Flash is not available)

Case study 3: Press ad

An example of press ad for teenage slimming product. What's wrong and right with this advert?

Click on the image below to view the Flash presentation [Flash is required].

Flash presentation (opens in new window)

HTML version (if Flash is not available)

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