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Help notes

Example of helpnotes Help notes are industry-approved and provide detailed guidance on the application of the broadcast and non-broadcast Codes in specific sectors or on particular subjects.

Below is a list of help notes in alphabetical order:

A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

A

Advertisement features
Advertising virals
Asthma and allergy claims in marketing for devices

B

Beauty treatment devices using electrical currents
Betting tipster services, Marketing for

C

Cherished number marketing
Claims on envelopes
Cosmetic surgery marketing

D

E

F

Food or soft drink product advertisements and children
Front page flashes
Free claims - Guidance on "free" claims

G

Gambling - Guidance on the rules for gambling advertisements

H

Health beauty and slimming marketing that refers to medical conditions
Health, diet and nutritional claims in non-broadcast marketing communications for alcoholic drinks
Holiday insurance, Compulsory

I

J

K

L

Lowest price claims and promises

M

Mobile marketing

N

No win no fee claims

O

Organic food, Claims for

P

Price claims in telecommunications marketing
Promotions with prizes
Publications, the Marketing of

Q

Qualification, Claims that require

R

Religious offence
Retailers' price comparisons

S

Slimming guidelines for the press
Spiritual and psychic services, Marketing of
Sports supplements, Guidelines on producing marketing for
Substantiation for health, beauty and slimming claims

T

Ticket pricing
Travel Marketing

U

Use of experts by the ASA and CAP
Utilities marketing, Price claims in

V

Vacuum cleaner marketing
Vanity publishing
VAT price quotations
Videogames - Guidance on ads for video games and films
Voluntary sector marketing

W

X

Y

Z

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Help notes

Comprehensive guide to the interpretation of the rules on a sector or issue.

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