Lowest price claims and promises
The Help Note on Lowest Price Claims and Promises provides guidance to help marketers and their agencies ensure that their marketing communications conform to the British Codes of Advertising, Sales Promotion and Direct Marketing.
A “key points for media ad departments” section summarises the main themes and is intended to guide media ad departments.
The Help Note covers: the law and the codes; “lowest price” claims; price promises; guarantee vs. guaranteed; and “unbeatable low prices” claims and promises.
Lowest price claims and promises [55.25KB]