Religious offence

CAP has produced a Help Note on Religious Offence in response to ASA research into what causes serious offence. The Guidelines stress that it is not the aim of CAP or the ASA to make marketing a religion-free zone. The Help Note makes a distinction between light-hearted depictions of religion and disrespectful ones. A key theme of the Help Note is that marketers should take into account whether or not advertisements are likely to appear close to places of worship.

Religious offence [69.938KB]