Vacuum cleaner marketing

After extensive consultation, CAP has produced the attached Help Note on Vacuum cleaner marketing. The Help Note provides guidance on the marketing of vacuum cleaners to help vacuum cleaner marketers and their agencies ensure that their marketing communications conform to the British Codes of Advertising, Sales Promotion and Direct Marketing. A new “key points for media ad departments” section summarises the main themes and is intended to guide media ad departments. The Help Note covers: general rules; legality; substantiation; pick-up performance claims; unqualified performance claims; suction/suction power claims; unqualified power/powerful claims; health benefit claims; and market leadership claims.

Vacuum cleaner marketing [69.329KB]