Advice:am seminars

CAP and the ASA jointly run these popular advertising claims seminars designed to give an inside track to the regulatory system and the relevant rules of the broadcast and non-broadcast codes to help companies get the most out of their campaigns. Advice:am schedule of events consist of three types of seminars.

Insider’s Guide

These sessions provide an introduction to the advertising regulatory system, the general principles of the Codes and the resources at the industry’s disposal. Guest speakers from Clearcast and the RACC, the UK pre-clearance bodies for TV and radio ads respectively, provide the full perspective for advertising compliance.  The use of case studies from different media and sectors bring the rules to life and the seminar allows plenty of opportunity for discussion as well as a chance to meet key ASA and CAP staff.  Insider’s Guide is recommended for all marketing, compliance, communications and agency personnel who have a role in commissioning, overseeing or developing marketing communications.

Specialist Advice:am

These specialist seminars go into detail about specific sectors, key issues, the rules, available guidance and relevant case studies as well providing general information about the regulatory system and how advertisers can work with CAP and the ASA. Depending on the subject, we often have a guest speaker or a diverse panel for the question and answer session. Specialist Advice:am seminars are highly recommended for advertising, marketing, compliance and communications practitioners working in the particular sectors.

Graduate Advice:am

Through our partnership with the Institute of Practitioners in Advertisers (IPA), CAP provides training for the graduate intake of agencies.  These annual seminars held in October are targeted at young agency employees embarking on a career in advertising.  

How to book

With our online booking system it couldn’t be easier to secure your place on a course – just follow the links on our from our Programme to the CAP website where you can book your place.  For our sector-specific fee-paying events, we also offer discounts for group bookings.  The list and dates of seminars may be subject to change, so please visit this section regularly or sign up to our newsletters to be aware of the latest updates.