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Express Advice Service and a new Online Interface

11 May 2011

We’re launching a new chargeable Express Advice service, which delivers copy advice within four hours for those customers who ask for fast-track copy advice. To improve our customers’ experience and to help maximise the time we spend giving expert copy advice, we are also launching an online Copy Advice enquiry form.

New Advertising Codes covers

Collecting data for marketing purposes from children

14 February 2011

Collecting data for marketing purposes from under 12s without the consent of a parent or guardian is prohibited. However, following recent guidance from the Information Commissioner’s Office (ICO) about the likely acceptability of collecting some limited data about others from children under 16, CAP has updated its rules to reflect this guidance in order to ensure it is consistent with the ICO’s approach.

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New Copy Advice website audit offers a health check for online marketing communications

31 January 2011

From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored  and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.

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New Copy Advice Website Audit offers a health check for your site

17 January 2011

From 1 March, the ASA will begin to regulate companies’ own marketing communications on their own websites under the CAP Code. With that date fast approaching, CAP Copy Advice is introducing a new bespoke website audit service for advertisers who want the peace of mind of knowing that their online communications are likely to comply with the advertising rules.

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VAT doesn’t have to be taxing

07 January 2011

January 2011 marked not only the start of a new decade but also brought with it a change to the price consumers will pay for many goods and services.

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Watch Digital advertising webcast

Watch the recording of the Digital remit training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

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Watch new Advertising Codes seminar

Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

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