|
Don't beat around the 'ambush'
With the British 'summer' in full swing, so is the sporting calendar and advertisers are often keen to leverage additional coverage for their brands through tie-ins with key sporting events and teams.
But sporting owners and organisers, fully aware of the prestige their assets can bring to a brand, are rightly jealous custodians of these valuable properties. Read the full article on our website.
Events programme 2009
CAP and ASA run regular training events to help keep you up-to-date with the advertising Codes and how the ASA is interpreting them. View our events section for dates for your 2009 diary!
Forthcoming events
15 September 2009 - Videogames advertising
7 October 2009 - Holiday and travel
Meet the Copy Advice Team
Everyone in my team of six is happy to deal with any question that may arise, but we all have special interests in particular areas. In every edition of Insight we introduce an individual member of the Copy Advice team, so if you have specific relevant queries you will know who to come to. You can contact the team by phone on 020 7492 2210 or by e-mail at copyadvice@cap.org.uk.
Matthew Morgan
Matthew has a BA in History from the LSE. Before joining CAP he worked in the Advertising Standards Authority Complaints team for 18 months.
He has been on the Copy Advice team for over a year and specialises in telecoms advertising (including broadband packages), the use of “free” in marketing material, taste & decency issues and alternative therapies.
You can contact Matthew directly on 020 7492 2154 or e-mail him at matthewm@cap.org.uk. |
