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CAP
insight

Latest news from
the Committee of
Advertising Practice
(Non-Broadcast)
14 February 2011

Collecting data for marketing purposes from children 

Collecting data for marketing purposes from under 12s without the consent of a parent or guardian is prohibited. However, following recent guidance from the Information Commissioner’s Office (ICO) about the likely acceptability of collecting some limited data about others from children under 16, CAP has updated its rules to reflect this guidance in order to ensure it is consistent with the ICO’s approach.  

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