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Good for you?
Recent ASA adjudications on food ads provide lessons for food advertisers wanting to make nutrition claims.
When considering potentially misleading low fat and low energy claims the ASA has taken account of the EU Regulation on Nutrition and Health Claims made on Foods in published adjudications.
Read full article.
CAP sends packaging packing
Following a recent clarification of the Code by the Committee of Advertising Practice, promoters of "free" items should not be charging consumers for packaging.
Read full article.
Advice:am - Cosmetics advertising claims, 22 April 2009
In recent years, cosmetic ads have received significant ASA scrutiny leading to negative publicity for advertisers and indeed the sector. Much work has been done by the CTPA, in cooperation with ASA and Clearcast, to provide guidance for its members. However, with complaint levels remaining high, it is important to safeguard the credibility of cosmetic ads by keeping awareness of the rules up-to-date.
Book now for a chance to take part in this specialist seminar on how cosmetic ad campaigns can remain impactful without contravening the rules. Speakers are confirmed from the ASA, CAP and CTPA, with Clearcast taking part in the Q&A panel.
Other dates for your diary:
• 27 May 2009 - Advice:am - Digital marketing
• 24 June 2009 - Advice:am - Video games
• 1 July 2009 - Advice:am – Holiday and Travelruns regular
Meet the Copy Advice Team
Everyone in my team of six is happy to deal with any question that may arise, but we all have special interests in particular areas. In every edition of Insight we introduce an individual member of the Copy Advice team, so if you have specific relevant queries you will know who to come to. You can contact the team by phone on 020 7492 2210 or by e-mail at copyadvice@cap.org.uk.
Maria Donde
Maria has a degree in Modern Languages from Cambridge University as well as an MA in Literary Translation from Middlesex University, and she is fluent in Russian. She has a background in the media, having worked as a radio journalist for the BBC and press analyst. Her last job involved evaluating national press coverage of the issues surrounding food and childhood obesity, as well as telecoms and corporate social responsibility. She joined the ASA in 2005 and worked initially in the complaints department, assessing public and industry complaints. She has been with the Copy Advice team for over two years now, in which time she has developed a specialism in the advertising of food, with a particular interest in functional food advertising. Her other areas of expertise include data protection, database practice and direct marketing, and she advises extensively on prize draw mailings.
You can contact Maria directly on 020 7492 2106 or e-mail her mariad@cap.org.uk. |
