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Latest news from |
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New Advertising Codes launched |
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Following a comprehensive root and branch review and a full public consultation, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) today publish the new UK Advertising Codes which will come into effect on 1 September 2010. The new Advertising Codes; a quick overview of the key changes and all of the additional information can be found at CAP website. |
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CAP welcomes announcement on extension of CAP Code online |
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On 8 March, the Advertising Association (AA) formally announced its recommendation for CAP to extend its Code to marketing on companies’ own websites. Currently, the CAP Code covers paid-for communications such as pop-up and banner ads, paid-search and viral ads. However, nearly two thirds of the complaints to the ASA about online marketing activity presently fall outside remit. The proposed extension of the Code would plug this regulatory gap, ensuring enhanced protection for consumers and children online and a level-playing field for business in this significant medium. Read the statement. |
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The Committee of Advertising Practice, an unincorporated association The Broadcast Committee of Advertising Practice Ltd, Registered Number 5126412 The Advertising Standards Authority Ltd, Registered Number 0733214 The Advertising Standards Authority (Broadcast) Ltd, Registered Number 5130991 |