Contents

• All in the name of charity
• Events dates 2009
• Meet the Copy Advice Team 

Knowing the rules can help you avoid consumer or competitor complaints and ASA investigations. For any immediate queries, contact us on: 020 7492 2210 Monday to Friday 9am to 6pm and speak to one of our advisers.

• Advice Online
• Help notes
• Advisers
• Events
• The Codes
• Copy Advice home page

Welcome to the October edition of Insight

Christmas is still a relatively long way off, but you can tell it’s not too far round the corner when the ASA starts to get complaints about Christmas advertising starting too early.

Christmas is a busy time for everyone and in the not-for-profit sector in particular, this can be a key period, so we’ve focussed this month’s Insight on the relevant issues for this type of advertising and the potential minefields that advertisers have to navigate through.

As ever, the team are on hand to help you steer a path through these and any other difficult issues you may have.

We hope Insight will help you get the best from the Copy Advice service.  And we hope you’ve had a chance to check out the new Copy Advice website.  Let us know what you think.  And if there’s anything else you need; we would be pleased to hear from you.

Claire Serle, Copy Advice Manager
claires@cap.org.uk

All in the name of charity

In an already crowded marketplace, it is no surprise that the battle for hearts and minds in the charity sector has been as fiercely contested as ever over the last eighteen months. Read more about the relevant issues for this type of advertising. 

Events dates

CAP and ASA run regular training events to help keep you up-to-date with the Advertising Codes and how the ASA is interpreting them. The below events are available for booking:

26 October 2009 - Graduate training seminar

27 October 2009 - Graduate training seminar

5 November 2009 - Advice:am - Alcohol

View our events section for further details on these events! 

Meet the Copy Advice Team

Everyone in my team of six is happy to deal with any question that may arise, but we all have special interests in particular areas. In every edition of Insight we introduce an individual member of the Copy Advice team, so if you have specific relevant queries you will know who to come to.  You can contact the team by phone on 020 7492 2210 or by e-mail at copyadvice@cap.org.uk.

Dan Child

With a degree in Communications and Philosophy, Dan took a gap year to travel and then started his media career at OMD UK, part of the Omnicom media group, as a media buyer. 

As a Television buyer for a range of major brands, Dan gained exposure to all aspects of the marketing communications process and has brought this knowledge with him to the Copy Advice team where he specialises in gambling, charity, and environmental advertising.

You can contact Dan directly on 020 7492 2161 or email him at danc@cap.org.uk.