Latest News Feed

Express Advice Service and a new Online Interface

Tue, 10 May 2011 23:00:00 GMT

We’re launching a new chargeable Express Advice service, which delivers copy advice within four hours for those customers who ask for fast-track copy advice. To improve our customers’ experience and to help maximise the time we spend giving expert copy advice, we are also launching an online Copy Advice enquiry form.

Collecting data for marketing purposes from children

Mon, 14 Feb 2011 00:00:00 GMT

Collecting data for marketing purposes from under 12s without the consent of a parent or guardian is prohibited. However, following recent guidance from the Information Commissioner’s Office (ICO) about the likely acceptability of collecting some limited data about others from children under 16, CAP has updated its rules to reflect this guidance in order to ensure it is consistent with the ICO’s approach.

New Copy Advice website audit offers a health check for online marketing communications

Mon, 31 Jan 2011 00:00:00 GMT

From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.

New Copy Advice Website Audit offers a health check for your site

Mon, 17 Jan 2011 00:00:00 GMT

From 1 March, the ASA will begin to regulate companies’ own marketing communications on their own websites under the CAP Code. With that date fast approaching, CAP Copy Advice is introducing a new bespoke website audit service for advertisers who want the peace of mind of knowing that their online communications are likely to comply with the advertising rules.

VAT doesn’t have to be taxing

Fri, 07 Jan 2011 00:00:00 GMT

January 2011 marked not only the start of a new decade but also brought with it a change to the price consumers will pay for many goods and services.