News Feed

Webcast of Advice:am seminar on the new CAP and BCAP Codes

Tue, 13 Jul 2010 23:00:00 GMT

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

Sampling references - Consumer Goods

Wed, 23 Jun 2010 23:00:00 GMT

In response to requests from advertisers and agencies the Copy Advice Team has written an Advice Online entry to provide greater clarity around many issues that can be faced when using and referencing samples in consumer advertising.

More effective, efficient and in tune with our stakeholders - The ASA’s Preliminary Response to the Process Review

Wed, 23 Jun 2010 23:00:00 GMT

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

New Travel Marketing Help Note: Preparing your campaign for take-off

Wed, 26 May 2010 23:00:00 GMT

As travel remaining amongst the ASA’s top 10 most complained about sectors, the pitfalls of advertising in this area are clear. CAP’s recently published Travel Help Note contains significant revisions to the previous guidance and, having been written in close consultation with the industry, aims to address these potential pitfalls by bringing together, in one document, advice relevant to a broad cross-section of travel marketers.

CAP/ASA Annual Report 2009: Responsive regulation for an evolving industry

Tue, 25 May 2010 23:00:00 GMT

The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) Annual Report 2009 published today reveals how they are keeping pace with change to provide responsive and effective regulation for the industry.

New Travel Marketing Help Note published

Thu, 20 May 2010 23:00:00 GMT

Holiday and travel advertising remains in the ASA's top 10 most complained about sectors. To help advertisers stay on the right side of the CAP Code and to navigate the pitfalls of travel promotions, CAP has updated its guidance.

All in the name of charity

Mon, 12 Oct 2009 23:00:00 GMT

Christmas is a busy time for everyone and in the not-for-profit sector in particular, this can be a key period, so we’ve focussed this month’s Insight on the relevant issues for this type of advertising and the potential minefields that advertisers have to navigate through.

Don't beat around the 'ambush'

Sun, 02 Aug 2009 23:00:00 GMT

With the British 'summer' in full swing, so is the sporting calendar and advertisers are often keen to leverage additional coverage for their brands through tie-ins with key sporting events and teams.

Addendum to the Consultations on the CAP and BCAP Codes

Sun, 31 May 2009 23:00:00 GMT

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched an addendum to each of the CAP and BCAP Code Review consultation documents.

ASA Annual Report 2008

Mon, 27 Apr 2009 23:00:00 GMT

The Advertising Standards Authority (ASA) revealed that it had its busiest year ever in 2008, with a record number of ads (2,475) changed or withdrawn as a result of ASA action.

The CAP and BCAP Code Review

Thu, 26 Mar 2009 00:00:00 GMT

CAP and BCAP have launched a review and consultation on the advertising rules.

Good for you?

Fri, 20 Mar 2009 00:00:00 GMT

Recent ASA adjudications on food ads provide lessons for food advertisers wanting to make nutrition claims.

CAP sends packaging packing

Fri, 20 Mar 2009 00:00:00 GMT

Recent clarification of the Code state promoters of “free” items should not be charging consumers for packaging.

Nutrition and Health Claims Regulation 1924/2006

Mon, 19 Jan 2009 00:00:00 GMT

The regulation requires a few changes to take effect in the CAP and BCAP Codes to ensure that the Codes and the regulation are in harmony. The CAP Code changes take effect today. BCAP, which is obliged to consult on Code changes, today starts a consultation that closes on 16 February. Click here for more.

This consultation has now closed

Searching for advice on your ads?

Sat, 17 Jan 2009 00:00:00 GMT

The CAP Copy Advice team is planning to launch a new dedicated website that will make essential help and guidance easily available to marketers all in one place.

User satisfaction with CAP Copy Advice soars to highest ever levels

Wed, 21 May 2008 23:00:00 GMT

If you have used our Copy Advice service for non-broadcast ads, see how well other users have rated it. If you have not, check the extraordinarily high satisfaction of those who do. Our advice is fast, free and confidential; can you afford to do without it?