Remit
CopyAdvice can guide you on the content, tone and placement of any ad that falls within the remit of the non-broadcast CAP Code. Our advisers will also provide advice on multi-media concepts.
In general, Copy Advice can provide guidance on any non-broadcast marketing communication in 'paid-for' space, including:
- Press and magazine ads
- Direct marketing
- Sales promotions
- Door drops
- Inserts
- Cinema advertising
- Outdoor and ambient media
- Online advertising
- Commercial e-mails
- SMS / mobile marketing
- Viral marketing
- Leaflets, brochures and catalogues
TV and radio ads require pre-broadcast clearance by Clearcast (formerly BACC) and RACC respectively. Please refer to the online Code for a full explanation.