What is Copy Advice

A fast, free and confidential service designed to help you create non-broadcast marketing communications or multi-media concepts that comply with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code).

Pre-publication vetting by Copy Advice can help you to avoid ASA scrutiny and potential action which can be both costly and damaging. 

You can contact us at any stage of your creative process - concepts, copy or artwork – but the sooner the better to get campaigns right the first time.  We can identify any contentious issues before you spend time and resources taking them forward. 

Our users consistently praise Copy Advice, with 93% saying they are satisfied with the service and 97% saying they would consult us again.

Copy Advice can help safeguard the things you value most:

Money

Not only is the standard service FREE, using it can save you the expense of amending or withdrawing a campaign once it's out there. You can also get a fast 4 hour turnaround service at a reasonable fee. We also offer a comprehensive bespoke paid for audit service for your website.

Time

Breaches of the ad rules and subsequent ASA investigations can eat up valuable time for both in-house and agency staff. It normally only takes 24 hours to get Copy Advice reassurance on whether or not your creative is compliant with the codes.

Reputation and Trust

Mistakes can damage your relationships with consumers, clients and even internally to say nothing of the negative publicity it can attract.