What is Copy Advice

A fast, free and confidential service designed to help you create non-broadcast marketing communications or multi-media concepts that comply with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code).

Ad CampaignPre-publication vetting by Copy Advice can help you to avoid ASA scrutiny and potential action which can be both costly and damaging. 

You can contact us at any stage of your creative process - concepts, copy or artwork – but the sooner the better to get campaigns right the first time.  We can identify any contentious issues before you spend time and resources taking them forward. 

Our users consistently praise Copy Advice, with 93% saying they are satisfied with the service and 97% saying they would consult us again.

Copy Advice can help safeguard the things you value most:

Money

Not only is the standard service FREE, using it can save you the expense of amending or withdrawing a campaign once it's out there. You can also get a fast 4 hour turnaround service at a reasonable fee. We also offer a comprehensive bespoke paid for audit service for your website.

Time

Breaches of the ad rules and subsequent ASA investigations can eat up valuable time for both in-house and agency staff. It normally only takes 24 hours to get Copy Advice reassurance on whether or not your creative is compliant with the codes.

Reputation and Trust

Mistakes can damage your relationships with consumers, clients and even internally to say nothing of the negative publicity it can attract. 

AdviceOnline Database

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Request Bespoke Copy Advice

From free single issues enquiries, through to premium services such as ultra-fast turnaround response enquiries and full Website Audits, the Copy Advice team can fulfill all of your compliance advice needs.

Request Bespoke Advice

Watch Digital advertising webcast

Watch the recording of the Digital remit training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

Watch Digital webcast

Watch new Advertising Codes seminar

Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

Watch webcast

Help notes

Comprehensive guide to the interpretation of the rules on a sector or issue.

Help Notes

FAQs

Have you got any questions about Copy Advice? Here are some frequently asked questions about the service provide.

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